Wednesday, August 6, 2014

Joining The Conversation On Twitter

Twitter can be an intimidating place for a lot of small business owners. Most of them get overwhelmed with the constant scroll of information and feel like it will be impossible to break through all of the noise. That fear is very understandable. The good news is that you don’t have to sit back and hope your potential customers see your message. Twitter allows you to go and find people interested in your service and join their conversation. 

The easiest way to do this is by simply using the Twitter search bar. All you have to do is type in a keyword that relates to your business and then every tweet that contains that keyword will show up. For example, if you are in the restaurant business you might type in the words hungry and lunch. There will be dozens of tweets with people saying how they are hungry and looking for a place to eat. This is where that restaurant owner can go in and reply with an invite to their business. That’s turning a tweet into a potential customer.


The best part is that you can decide what geographic areas you want to see tweets from. This will eliminate the clutter, and will let you focus on the people that you want to reach. You can do this in two different ways. First, you can just hit the “Near You” button on the left hand side of the screen. This will automatically narrow the tweets down to your geographic area. 


The other way to narrow down your search is by clicking the "Advanced Search" button. This option gives you a list of parameters that you can manipulate until you get the best possible search. 

These two tips will allow you to use Twitter as a lead generating tool and gain more customers. 

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