Tuesday, August 26, 2014

Social Media Marketing: Take Baby Steps

The biggest problem most people have when they get started with social media is spreading themselves too thin. They see all of the different platforms and want to master all of them immediately. This is a strategy that usually ends with giving up on social media. The more sensible approach is to take baby steps when getting started with social media. It doesn't matter if you feel like you are 10 steps behind, slow and steady will win the race.

The first thing you want to do is pick one platform (Facebook, Twitter, Instagram) and create your presence on there. The easiest to get started with is probably Facebook. Once you feel like you have a good grip on Facebook you can introduce a new platform.


It is also important to think about your company when deciding which social media platforms you want to get started on. Not every type of business needs to be on every platform. If your business is heavy into graphics or visual stimulation, then it might be a good idea to start with Instagram or Pinterest. Retail stores should head to Facebook or Twitter and business-to-business companies should try Google+ or Linkedin.

Another thing to keep in mind is that social media trends change all the time. It is important to stay updated on the new facets of social media. This allows you to learn along with everyone else rather than playing catch up. It can be overwhelming at times, but incorporating social media in your marketing plan is no longer something you can afford not to do.

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  27. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  28. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  29. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  30. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete